Tuesday, 21 February 2017

SEO Greece

Top SEO trends in Greece and worldwide

1. HTTPS is no longer just an option.

HTTPS (Hypertext Transfer Protocol Secure) keeps data exchanged between your user's computer and your website secure. Consumers are much more internet savvy than they were a few years ago, and now expect nothing less than a secure experience when visiting a website. The cost to switch to HTTPS is minimal and aside from the security benefits, Google has confirmed it’s a ranking signal.

2. Long-form content will continue to perform well in the search results.

Long-form content, which I consider to be more than 2,000 words, has been shown to perform better in the search results. It’s something that many marketers adopted a couple years ago and it’s still the “sweet-spot” for those looking to rank organically and provide the value needed to convert website visitors into leads, sales and revenue.

3. Social media will be an even larger referral traffic goldmine.  

Think about how much activity and engagement occurs on social media daily. Products and services are being discovered on social media, consumers are turning to social media when they need customer support and brands are active on multiple platforms daily -- it’s a major source of quality referral traffic.

4. Home-based voice search will increase.

Google Home and Echo by Amazon allow consumers to search for anything they want without lifting a finger -- literally. You can get the answers to almost anything, and these services will continue to evolve and add new features. You can already request an Uber and order pizza from Domino’s. I have a feeling we are going to see this technology grow rapidly this year, giving local businesses a new way to be found.

5. Google will show more love to Accelerated Mobile Pages (AMP).

It’s no secret that Google is a fan of AMP. Webpages load instantly, therefore providing a much better user experience. Here’s an explanation directly from the AMP open source website: “AMP is a way to build web pages for static content that render fast. AMP in action consists of three different parts: AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. The AMP JS library ensures the fast rendering of AMP HTML pages. The Google AMP Cache can be used to serve cached AMP HTML pages.”

6. UX (user experience) will continue to provide trickle down benefits.

There are several benefits of providing a pleasant user experience that have a direct impact on your SEO. Visitors stay on your website longer and engage with more of your content, which reduces your bounce rate. This also increases the average time on site and odds of a conversion occurring, or at the very least a social share or follow.

7. Mobile-first strategies have become a necessity. 

With so much traffic coming from mobile devices, it really causes you to think about the mobile user first when designing page layouts and offers. The good thing is that there is no question -- mobile traffic percentages continue to grow. There will always be businesses that just don’t see a large percentage of mobile traffic. Take this chemical storage building web page for example -- the majority of their traffic is going to come from a desktop user in an office setting. They have a mobile friendly contact option, which is good, but a full-on redesign isn’t as crucial as it would be for a consumer e-commerce website.

8. Links will continue to be a by-product of excellent content.

Links aren’t going anywhere -- they are still a key ranking signal. Rather than stress about how to secure them, create content that is so good that people share it and link to it without you having to ask. Infographics and detailed case studies and reports will tend to perform better than standard blog posts. There are infographics my agency did years ago for brands that continue to acquire them links every week naturally.

source https://www.entrepreneur.com/article/288079

Friday, 9 December 2016

ARM-Based Windows 10 Portable PCs!? Hell Yes!

In an unexpected move, Microsoft tonight announced a major new partnership with Qualcomm to port Windows 10 to ARM. No, not Windows 10 Mobile. Real Windows 10 on a new generation of portable PCs.
“What we’re really providing here is choice,” Microsoft executive vice president Terry Myerson told me earlier this week. “And Qualcomm chipsets have two major advantages that our PC maker partners and customers have been asking for: Incredible battery life and efficient, integrated cellular connectivity.”
Of course, you may be thinking, hold on a second here. I’ve read this story before. This is just Windows RT again, right?

Tuesday, 22 November 2016

Microsoft’s Push To Turn Your Phone Into A PC Arrives With Redstone 3

In the second half of 2017, Microsoft is working towards the release of Redstone 3, this is the next update coming to Windows 10 after the release of the Creators update that is set to arrive in the Spring. According to new information from both public and internal sources, Microsoft is working on an emulation layer for ARM chips to run x86 applications.
This information, which I had been hearing for some time gains more credibility with a discussion I had last night with WalkingCat on Twitter who has uncovered the tools to making this emulation possible. Currently called CHPE, this tool allows for emulation of x86 on ARM and we should see this sometime next year.
Mary Jo Foley was able to dig up more information about the platform, which is currently called “Cobalt”; this emulation is targeted at phones/desktop and not the server market. To further add credibility to this information, the release of Redstone 3 aligns with Snapdragon 830 that will contain virtualization capabilities that will further make this emulation of x86 on ARM a reality.

Thursday, 27 October 2016

Microsoft just beat Apple at its own game with this Surface Studio

Microsoft unveiled the Surface Studio today, an all-in-one PC with a 28-inch PixelSense display, with the thinnest display ever built according to Microsoft and a 3:2 display ratio. It also has an Intel Core processor, with a 2TB hybrid hard drive and an NVIDIA GPU, as well as integrated 2.1 speakers and a haptic feedback controller puck device.

The computer has a unique hinge on the back designed to make it more flexible for creative pursuits, and Microsoft’s Panay Panos said onstage it’s designed to “fundamentally change” the way people create.

Tuesday, 25 October 2016

Apple to abandon intel chips for future macs

We received word from Francois Piednoel, Principal Engineer at Intel Corporation, stating the story originating from Techtastic is not exactly news, given that Apple’s MacOS features support for ARM architecture for quite some time now. Apple’s website lists several supported ARM architectures, including 32- and 64-bit versions (ARM v7.x, ARM v8, v8-A), as visible in the screenshot below:

Apple's MacOS Kernel architecture support list Given that Apple’s MacOS kernel took its UNIX base from several projects such as Carnegie Mellon’s Mach kernel and the Berkeley Software Distribution (BSD), MacOS identifies multiple CPU architectures, including MIPS, RISC, POWER, x86 and ARM. Naturally, booting into the system itself is a different story. After all, enthusiasts even managed to get MacOS to run on AMD hardware, which is not listed officially.

Still, with the news that Intel’s 4G modem isn’t exactly showing good experience inside the iPhone 7, the original story could sooner or later come true. After all, even Forbes is posting an article how to make sure you DON’T BUY an iPhone 7 with Intel Inside.